There’s a reason you haven’t been able to sell out your cooking classes.
AND IT HAS NOTHING TO DO WITH YOUR CULINARY SKILLS.
There’s more to having a successful cooking class business than standing in front of people walking them through a recipe.
Thursday, July 31st, 2025. 5pm CST $99
You may be experiencing some road blocks in your cooking class business that haven’t allowed you to grow at the rate that you would like to.
And while there are plenty of resources available online about how to START a cooking class business, there are even fewer that assist with how to GROW it.
If you find yourself experiencing any one of the 3 scenarios listed below, you’re not alone and I’ve created the Cooking Classes that Sizzle Masterclass to help.
Scroll down to see if any of these 3 experiences apply to you.
Thursday, July 31st, 2025. 5pm CST $99
Your classes aren’t selling consistently.
You know you have amazing classes but for some reason they are selling consistently. You have certain classes that sell way better than others. You often experience feast for famine with some months doing great, and other months completely tanking.
This inconsistent selling of classes is causing inconsistent revenue.
Your classes aren’t filling up.
You’re classes are selling consistently, but you are only enrolling a few people in each class. You don’t want to cancel classes because you need the income, but you’ve been doing everything you know how to do to increase your enrollment rate and nothing seems to be working.
If you keep going at this rate, you you’ll start losing money on each class, if you haven’t already.
Your classes aren’t profitable.
You’ve finally got your classes selling on a consistent basis, and while they may not be completely full, there are more people enrolled than before. Your revenue is looking good on paper, but not your profits. You thought for sure that filling up your classes and selling them consistently was going to solve the problem.
When in comes to growing your cooking class business, the enrollment is only a small portion of the solution.
And you’ve tried ALL THE THINGS...
yet none of these have given you the results you wanted
Thursday, July 31st, 2025. 5pm CST $99
LOWERING THE PRICE OF YOUR CLASSES hoping to entice students to enroll by offering free or discounted classes. But you only end up attracting “freebie seekers”.
PUTTING YOUR CLASSES ON DISCOUNT COUPON SITES in an effort to reach more people. But you soon realize that those people aren’t your ideal client, they don’t come back and were just looking for a cheap deal.
SPENDING MONEY RUNNING SOCIAL MEDIA ADS and you aren’t quite sure if its working, or if they are reaching the right people. Plus you haven’t seen much of an increase in enrollment.
SPENDING HOURS CREATING CONTENT TO POST ON SOCIAL MEDIA. Somehow you’ve turned into a content creator trying to market your classes online.
POSTING YOUR CLASSES ON THIRED PARTY BOOKING SITES & MARKETPLACES, hoping to retain some of those people and bring them to your own classes. But you’re tired of doing all the work and them take the majority of the money.
OFFERING OTHER SERVICES THAT HAVE NOTHING TO DO WITH COOKING CLASSES. Now you’re doing meal prep, catering or renting out your space as an event venue, just to hit your goals.
CREATING MORE & MORE CLASSES TRYING TO REACH A DIFFERENT AUDIENCE. Now you’re offering classes outside of your expertise, hoping to generate additional income.
If we’re being honest...
You’ve been feeling stressed and frustrated. You’re tired, exhausted and on the verge of burn out.
You’ve be spinning your wheels trying to figure out what to do to improve the situation. You’ve been so overwhelmed and consumed with trying to grow your cooking class business that you have completely put your personal life on the back burner. You haven’t made time for self-care at ALL, and you don’t even know what work-life balance is anymore.
Thursday, July 31st, 2025. 5pm CST - $99
All you want is...
A Cooking Class business with reliable, consistent, income.
A Cooking Class business that is enjoyable and stress free.
A Cooking Class business that has sustainable and growing revenue..
A Cooking Class business that gives you the creativity, time freedom, the lifestyle freedom, financial freedom, you’ve always dreamed of.
To sell out your classes so that you can get back to the thing you enjoy the most: TEACHING!
Thursday, July 31st, 2025. 5pm CST $99
Cooking Classes that Sizzle: THE MASTERCLASS
A live, 90-minute masterclass, designed to help you turn your cooking classes into a steady, scalable source of income without burnout or guesswork.
You’ll walk away with clarity, confidence, and a plan to create a business that feels as fulfilling as it is profitable.
No more chasing trends or relying on luck to fill your classes.
Whether you're just getting started or you are a seasoned pro, this masterclass teaches you how to grow your cooking class business with ease and intention.
In this Masterclass you’ll learn…
Thursday, July 31st, 2025. 5pm CST $99
The 4 Reasons why People Take Cooking Classes.
The easiest way to sell more classes is to create what people actually want to buy. In this section, will dive deep into the 4 core motivation on Why People Pay for Cooking Classes so you can design classes to match.
The 3 types of Revenue Streams you need to end Feast or Famine.
Relying on one revenue stream for your business is risky. In this section We’'ll deep dive the 3 revenue streams you need to end the cycle of feast of famine. You’ll learn how to build them from the classes you are already teaching. The goal of these 3 streams is to create consistent revenue.
The Missing Ingredient to creating Sustainable Income.
If you are experiencing inconsistent, feast or famine in your income, it’s probably because some things in your business are done sporadically. In this section you will learn the one thing you need to mix into your business to create reliable, consistent, income.
Over 20 Best Selling Cooking Class Concepts
If you aren’t sure what to classes to offer, we will be going over 20 High-Demand Class Ideas that actually sell, so you can select the best class types for your cooking school.
5 Formats of Cooking Classes that you can Monetize.
There is more than one way to make money teaching cooking classes. In this section, well deep dive the 5 cooking class formats so you can determine which ones you may be missing out on and how they can all work together to help you meet your income goals.
3 Ingredients for a Successful Cooking Class Business/School.
There’s more to a successful cooking class business than a sold out calendar. This section is for culinary instructors and cooking school owners who are ready to stop wearing all the hats—and start building a brand that scales beyond the stove.
Join the Cooking Classes that Sizzle Masterclass so that you can start selling more classes consistently.
Thursday, July 31st, 2025. 5pm CST $99
Hi, I’m Evelyn!
And I’ve been teaching cooking classes and running cooking schools for the past 15 years. In that time I have taught both online and in-person cooking classes, managed cooking schools for Sur la Table and Central Market, and offered cooking classes and demos in every format imaginable. From my own online cooking school, to corporate cooking class contracts, I’ve done it all.
I created this masterclass for chef instructors and cooking school business owners who are ready to sell out their classes, reduce the daily stress of entrepreneurship and create time and space for self-care.
I’m excited the share the lessons and strategies I’ve learned since I started in the career path back in 2010. I look forward to meeting you in the masterclass!
Thursday, July 31st, 2025. 5pm CST - $99